How To Get Traffic From Social Media Platforms

How To Get Traffic From Social Media Platforms

Building a larger traffic for your website requires some planning and a systematic organization especially when it comes to social media. The process comes at a cost and when you are on a budget it can be tricky to get the traffic you wish to achieve by paid advertisements. Evidently, the social media advertising can help boost your traffic but what are the best channels to use and why use them. The more frequently your presence is felt on social media the more traffic you are likely to get. Here are some of the steps you could use to increase your traffic on social media platforms.

Incorporate visuals in your presentation
In almost every aspect of life, first impression is matters. The often quoted cliche ‘judge a book by its cover’ would not apply in this case. In this case, first impression mostly helps your audience make their first decision. The brain uses up to a hundredth of a second to assess an object, the more appealing your presentation is on the first look the better. Statistics prove it, posts with visuals have 600% more engagement than those with texts only.

Make your presentations easy to share
Its only human nature to try and impress other people. The more captivating and engaging your post is the more likely it is to be shared. People also like the path of least resistance so if you put social media buttons on your posts it will be a motivational factor to your audience to share your content and hence increasing your traffic. Using the available buttons your audience can share your content without necessarily leaving the page.

Enrich your SEO skills
The fact that your content is readable and shareable is not all that matters. Your content should also be easy to locate and appear on search engines and social media platforms easily. Online visibility is important than the presentation itself. Eventually your traffic increases Vis-a -vis you get value for your money.

In reality your writing and convincing skills also matter when it comes to claiming a larger traffic for your website. Apart from the visuals, the SEO friendly content and shareable content, you should also listen to your audience’s mood. Overdoing it can make your content a cliche. Unceasingly engage with your audience and keep in mind who your competitor are. Their strategy might better than yours making your content and skills outdated driving away the prospective tragic for your log.



About the author 

Raymond Oriakhi

BSc. Economics and Statistics, MSc. Technology and Innovation Management, Certified Business Advisor.

About The Author

As a Business Consultant. I work with you to identify a business challenge or opportunity and engage in innovative and creative processes to propose an actionable solution that will improve your business operational and financial health.

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